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If you want to make money online, you will probably have tried your hand at article marketing. Whether or not you think of yourself as a writer, this is one of the simplest and most effective forms of internet marketing. The basic formula is very simple: just write an article on your subject area, add a hyperlink to your site, and submit to article directories.

But there is a little more that you must do if you want to make serious money with your article. If you do not take a few moments to consider these points before you start, you risk wasting all of your writing time. And time is money online!

The first thing to consider is why you are writing your article – from two very different points of view. Firstly, what is the article’s main point for the reader? And secondly, how is it going to make you money?

Many article writers only think about the second point – they are writing this article to make money, and that’s it. But if that is your only motivation, the reader is likely to be turned off. Your make-money reason for writing needs to be very well hidden.

Instead, remember that you are writing the article to inform the reader. Yes, let’s say it again – to give useful information to the reader.

While you don’t want to give away the whole store, you should have something in mind before you start – a useful tip or caution related to your subject that will give real value to the reader. This should be something interesting enough to hook them in to reading the whole of your article, and clicking through to your website for more.

Remember that there are people who write articles and run websites simply for the love of it, without making a cent from them. Those people usually have strong feelings about their subject, whether it be their religion, their pets, a food fad, or whatever. Imagine you were someone like that and you just wanted to tell the world about your subject. Then add your link at the end of the article.

Do not make the mistake of trying to put too much information into your article. Three points is plenty – and often, one is enough, if you develop it well. Over-stuffing your article with information confuses the reader. Instead, you should aim to leave them happy with the information that you gave, but wanting more.

Your money-making motivation for writing the article will usually take one of three forms: branding (getting your name known as an authority), lead generation (readers are directed to a squeeze page), or direct sales (readers are directed to a sales page). These can overlap but one of them will be primary.

So before you go ahead and submit your article, take a moment to think about whether it serves its dual purpose in the best possible way. Does it give readers what they want, but still leave them wanting more? And does it link to the most effective kind of page on your site – squeeze page, sales letter or a blog?